{"id":188676,"date":"2026-05-25T13:15:33","date_gmt":"2026-05-25T05:15:33","guid":{"rendered":"https:\/\/www.juejinka.com\/?p=188676"},"modified":"2026-05-25T13:15:37","modified_gmt":"2026-05-25T05:15:37","slug":"starbucks-%e5%bc%83%e7%94%a8-ai-%e5%ba%93%e5%ad%98%e7%9b%98%e7%82%b9%e5%b7%a5%e5%85%b7%ef%bc%8c%e5%9b%a0%e9%94%99%e8%af%af%e9%a2%91%e5%8f%91%e5%ae%a3%e5%91%8a%e5%a4%b1%e8%b4%a5","status":"publish","type":"post","link":"https:\/\/www.juejinka.com\/y\/188676.html","title":{"rendered":"Starbucks \u5f03\u7528 AI \u5e93\u5b58\u76d8\u70b9\u5de5\u5177\uff0c\u56e0\u9519\u8bef\u9891\u53d1\u5ba3\u544a\u5931\u8d25"},"content":{"rendered":"\n<p>\u8fd1\u65e5 Starbucks \u6b63\u5f0f\u5ba3\u5e03\u7ec8\u6b62\u4f7f\u7528\u4e0e NomadGo \u5408\u4f5c\u5f00\u53d1\u7684 AI \u81ea\u52a8\u76d8\u70b9\u5de5\u5177\uff0c\u8981\u6c42\u5317\u7f8e\u5168\u7ebf\u95e8\u5e97\u56de\u5f52\u4eba\u624b\u7ba1\u7406\u3002 \u8fd9\u9879 AI \u5de5\u5177\u81ea2025\u5e749\u6708\u63a8\u5e7f\u81f3\u5317\u7f8e\u903e11,000\u95f4\u95e8\u5e02\u4ee5\u6765\uff0c\u8fd0\u4f5c\u671f\u95f4\u4e0d\u65ad\u51fa\u73b0\u6807\u7b7e\u8bef\u8bfb\u53ca\u5546\u54c1\u6f0f\u7b97\u7b49\u95ee\u9898\uff0c\u6700\u7ec8\u5728\u5bfc\u5165\u4e0d\u52309\u4e2a\u6708\u540e\u88ab\u8feb\u4e0b\u67b6\u3002<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Starbucks_%E5%BC%83%E7%94%A8_AI_%E5%BA%93%E5%AD%98%E7%9B%98%E7%82%B9%E5%B7%A5%E5%85%B7%EF%BC%8C%E5%9B%A0%E9%94%99%E8%AF%AF%E9%A2%91%E5%8F%91%E5%AE%A3%E5%91%8A%E5%A4%B1%E8%B4%A5\"><\/span>Starbucks \u5f03\u7528 AI \u5e93\u5b58\u76d8\u70b9\u5de5\u5177\uff0c\u56e0\u9519\u8bef\u9891\u53d1\u5ba3\u544a\u5931\u8d25<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a14c78977743\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a14c78977743\"  type=\"checkbox\" id=\"item-6a14c78977743\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.juejinka.com\/y\/188676.html\/#Starbucks_%E5%BC%83%E7%94%A8_AI_%E5%BA%93%E5%AD%98%E7%9B%98%E7%82%B9%E5%B7%A5%E5%85%B7%EF%BC%8C%E5%9B%A0%E9%94%99%E8%AF%AF%E9%A2%91%E5%8F%91%E5%AE%A3%E5%91%8A%E5%A4%B1%E8%B4%A5\" title=\"Starbucks \u5f03\u7528 AI \u5e93\u5b58\u76d8\u70b9\u5de5\u5177\uff0c\u56e0\u9519\u8bef\u9891\u53d1\u5ba3\u544a\u5931\u8d25\">Starbucks \u5f03\u7528 AI \u5e93\u5b58\u76d8\u70b9\u5de5\u5177\uff0c\u56e0\u9519\u8bef\u9891\u53d1\u5ba3\u544a\u5931\u8d25<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.juejinka.com\/y\/188676.html\/#AI_%E5%BA%93%E5%AD%98%E7%AE%A1%E7%90%86%E5%B7%A5%E5%85%B7%E7%9A%84%E8%BF%90%E4%BD%9C%E5%8E%9F%E7%90%86\" title=\"AI \u5e93\u5b58\u7ba1\u7406\u5de5\u5177\u7684\u8fd0\u4f5c\u539f\u7406\">AI \u5e93\u5b58\u7ba1\u7406\u5de5\u5177\u7684\u8fd0\u4f5c\u539f\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.juejinka.com\/y\/188676.html\/#%E9%94%99%E8%AF%AF%E9%A2%91%E5%8F%91%E5%AF%BC%E8%87%B4%E5%B7%A5%E5%85%B7%E8%A2%AB%E8%BF%AB%E7%BB%88%E6%AD%A2\" title=\"\u9519\u8bef\u9891\u53d1\u5bfc\u81f4\u5de5\u5177\u88ab\u8feb\u7ec8\u6b62\">\u9519\u8bef\u9891\u53d1\u5bfc\u81f4\u5de5\u5177\u88ab\u8feb\u7ec8\u6b62<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.juejinka.com\/y\/188676.html\/#%E4%B8%8ECEO_Brian_Niccol%E6%8C%AF%E5%85%B4%E8%AE%A1%E5%88%92%E7%9A%84%E5%85%B3%E8%81%94\" title=\"\u4e0eCEO Brian Niccol\u632f\u5174\u8ba1\u5212\u7684\u5173\u8054\">\u4e0eCEO Brian Niccol\u632f\u5174\u8ba1\u5212\u7684\u5173\u8054<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.juejinka.com\/y\/188676.html\/#AI_%E4%B8%8D%E6%98%AF%E4%B8%87%E7%81%B5%E4%B8%B9\" title=\"AI \u4e0d\u662f\u4e07\u7075\u4e39\">AI \u4e0d\u662f\u4e07\u7075\u4e39<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"AI_%E5%BA%93%E5%AD%98%E7%AE%A1%E7%90%86%E5%B7%A5%E5%85%B7%E7%9A%84%E8%BF%90%E4%BD%9C%E5%8E%9F%E7%90%86\"><\/span>AI \u5e93\u5b58\u7ba1\u7406\u5de5\u5177\u7684\u8fd0\u4f5c\u539f\u7406<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>NomadGo \u7684 AI \u5728\u5e93\u7ba1\u7406\u5de5\u5177\u7ed3\u5408\u4e86\u8ba1\u7b97\u673a\u89c6\u89c9\u30013D \u7a7a\u95f4\u667a\u80fd\u4ee5\u53ca\u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09\u6280\u672f\u3002 \u5458\u5de5\u901a\u8fc7\u624b\u6301\u5e73\u677f\u7535\u8111\u626b\u63cf\u51b7\u85cf\u5e93\u4e0e\u8d27\u67b6\uff0c\u7cfb\u7edf\u4f1a\u5b9e\u65f6\u81ea\u52a8\u8ba1\u7b97\u725b\u5976\u3001\u7cd6\u6d46\u7b49\u996e\u54c1\u6750\u6599\u7684\u5728\u5e93\u6570\u91cf\u3002 \u8be5\u5de5\u5177\u7684\u8bbe\u8ba1\u521d\u8877\u662f\u8ba9\u95e8\u5e97\u80fd\u591f\u5b9e\u65f6\u638c\u63e1\u5e93\u5b58\u72b6\u51b5\u3001\u52a0\u5feb\u8865\u8d27\u901f\u5ea6\uff0c\u540c\u65f6\u8ba9\u5458\u5de5\u4ece\u540e\u4ed3\u8d70\u51fa\u6765\uff0c\u4e13\u6ce8\u4e8e\u4e3a\u987e\u5ba2\u670d\u52a1\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"%E9%94%99%E8%AF%AF%E9%A2%91%E5%8F%91%E5%AF%BC%E8%87%B4%E5%B7%A5%E5%85%B7%E8%A2%AB%E8%BF%AB%E7%BB%88%E6%AD%A2\"><\/span>\u9519\u8bef\u9891\u53d1\u5bfc\u81f4\u5de5\u5177\u88ab\u8feb\u7ec8\u6b62<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7136\u800c\uff0c\u5de5\u5177\u6b63\u5f0f\u6295\u5165\u8fd0\u4f5c\u540e\u95ee\u9898\u63a5\u8fde\u51fa\u73b0\u3002 \u6839\u636e Reuters \u53d6\u5f97\u7684\u5185\u90e8\u6587\u4ef6\u663e\u793a\uff0c\u7cfb\u7edf\u4e0d\u65f6\u5c06\u76f8\u4f3c\u79cd\u7c7b\u7684\u725b\u5976\u6df7\u6dc6\uff0c\u751a\u81f3\u51fa\u73b0\u6f0f\u626b\u60c5\u51b5\u3002 Starbucks \u5f53\u521d\u516c\u5f00\u7684\u5ba3\u4f20\u89c6\u9891\u4e2d\u5df2\u66b4\u9732\u7cfb\u7edf\u9690\u60a3\uff1a\u5458\u5de5\u626b\u63cf\u8d27\u67b6\u65f6\uff0c\u4e00\u74f6\u8584\u8377\u7cd6\u6d46\u88ab\u7cfb\u7edf\u76f4\u63a5\u7565\u8fc7\u3002 \u4e00\u540d Starbucks \u5458\u5de5\u5728\u5f97\u6089\u5e9f\u5f03\u6d88\u606f\u540e\u7559\u8a00\u56de\u5e94\uff1a\u300c\u611f\u8c22\u505c\u7528\u81ea\u52a8\u76d8\u70b9\uff01 \u6982\u5ff5\u5f88\u597d\uff0c\u4f46\u5b9e\u9645\u6267\u884c\u786e\u5b9e\u56f0\u96be\u91cd\u91cd\u3002\u300d Starbucks \u5728\u5185\u90e8\u901a\u8baf\u4e2d\u5ba3\u5e03\uff1a\u300c\u5373\u65e5\u8d77\uff0c\u81ea\u52a8\u76d8\u70b9\u529f\u80fd\u5c06\u88ab\u7ec8\u6b62&#8230;&#8230; \u996e\u54c1\u6750\u6599\u4e0e\u725b\u5976\u5c06\u6062\u590d\u4ee5\u95e8\u5e02\u5176\u4ed6\u5e93\u5b58\u7c7b\u522b\u76f8\u540c\u7684\u65b9\u5f0f\u8fdb\u884c\u76d8\u70b9\u3002\u300d<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%8ECEO_Brian_Niccol%E6%8C%AF%E5%85%B4%E8%AE%A1%E5%88%92%E7%9A%84%E5%85%B3%E8%81%94\"><\/span>\u4e0eCEO Brian Niccol\u632f\u5174\u8ba1\u5212\u7684\u5173\u8054<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6b64\u6b21\u5f03\u7528 AI \u51b3\u5b9a\u4e0e CEO Brian Niccol \u4e3b\u5bfc\u7684\u300cBack to Starbucks\u300d\u632f\u5174\u8ba1\u5212\u5bc6\u5207\u76f8\u5173\u3002 Niccol\u81ea2024\u5e749\u6708\u4e0a\u4efb\u4ee5\u6765\uff0c\u591a\u6b21\u5f3a\u8c03\u4ea7\u54c1\u77ed\u7f3a\u5bf9\u4e1a\u7ee9\u9020\u6210\u8d1f\u9762\u5f71\u54cd\uff0c\u4e3b\u5f20\u5207\u5b9e\u6539\u5584\u95e8\u5e97\u8fd0\u4f5c\u3002 Starbucks \u5728 2026 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u5f55\u5f97\u540c\u5e97\u9500\u552e\u589e\u957f 4%\uff0cNiccol \u7684\u7cbe\u7b80\u83dc\u5355\u3001\u91cd\u8bbe\u5496\u5561\u9986\u5ea7\u4f4d\u53ca\u63a8\u51fa Green Dot Assist \u7b49 AI \u5458\u5de5\u52a9\u624b\u63aa\u65bd\u6b63\u9010\u6b65\u5448\u73b0\u6210\u6548\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1002\" height=\"669\" src=\"https:\/\/www.juejinka.com\/news\/wp-content\/uploads\/2026\/05\/2026052505133572.png\" alt=\"\" class=\"wp-image-188686\"\/><\/figure>\n\n\n\n<p>NomadGo \u9762\u5bf9\u6b64\u6b21\u5408\u4f5c\u5931\u8d25\uff0c\u4ec5\u8868\u793a\u300c\u6301\u7eed\u4ece\u5ba2\u6237\u4e0e\u7528\u6237\u56de\u9988\u4e2d\u5b66\u4e60\u300d\uff0c\u5e76\u672a\u6b63\u9762\u54cd\u5e94\u5de5\u5177\u5931\u8d25\u7684\u5177\u4f53\u539f\u56e0\u3002 \u8be5\u516c\u53f8\u539f\u5148\u5ba3\u79f0\u5176\u6280\u672f\u80fd\u8fbe\u523099%\u51c6\u786e\u7387\uff0c\u5e76\u80fd\u572830\u79d2\u5185\u5b8c\u6210\u8d27\u67b6\u626b\u63cf\uff0c\u4f46\u5b9e\u9645\u8868\u73b0\u8fdc\u4f4e\u4e8e\u9884\u671f\u3002<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"AI_%E4%B8%8D%E6%98%AF%E4%B8%87%E7%81%B5%E4%B8%B9\"><\/span>AI \u4e0d\u662f\u4e07\u7075\u4e39<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Starbucks \u8868\u793a\u5c06\u8f6c\u5411\u66f4\u9891\u7e41\u7684\u6bcf\u65e5\u8865\u8d27\u673a\u5236\uff0c\u5e76\u6301\u7eed\u4f18\u5316\u4f9b\u5e94\u94fe\u8fd0\u4f5c\u3002 \u516c\u53f8\u91cd\u7533\u5176\u6838\u5fc3\u76ee\u6807\uff1a\u300c\u53ea\u8981\u83dc\u5355\u4e0a\u6709\u7684\u5546\u54c1\uff0c\u987e\u5ba2\u5c31\u5e94\u8be5\u80fd\u70b9\u5230\u3002\u300d\u6574\u4f53\u800c\u8a00\uff0c\u8fd9\u662f\u4e00\u4e2a AI \u6280\u672f\u5728\u5b9e\u9645\u5546\u4e1a\u573a\u666f\u4e2d\u906d\u9047\u6311\u6218\u7684\u5178\u578b\u6848\u4f8b\u3002 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